The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble.
"Our job as a web designer is to give users a straight path to their goal by clearing out the obstacles beforehand."
Research and discovery
There are a lot of things to consider before work begins. A website must meet its objectives in order for it to be a success - whether the objective is to increase sales, raise brand awareness, build a following, or reach new markets. A good web designer will give careful thought to your requirements and offer suggestions on how best to proceed. Open and clear communication is key.