Sugar Accumulator

Strategy

Use technology to remove the barrier of manually calculating accumulative sugar by making sugar visible at the point of purchase; the point at which shoppers add food and drink products to their basket. Online grocery shopping was the perfect platform to enable real time tracking of sugar as well as encourage swaps to lower sugar alternatives and measure real behaviour change.

 

Agency: Blup

Front-end design, html, css, responsive. Worked as part of a team. Lead front-end developer.

Launch website